Sportsbook Affiliate Programs for United Kingdom Traffic
Casino brands that accept United Kingdom traffic run on these sportsbook affiliate programs. Compare commissions, licenses, payout terms and verified affiliate reviews for the United Kingdom market.
75 programs found
Featured
Allbritish Affiliates
House Grade
Tightly geo-restricted (UK, Ireland, Sweden only) with EUR-only fiat payouts and no crypto. High-roller isolation clause: players winning over EUR5,000/month are carved out of the No-Negative-Carryover reset. NGR/admin-fee formula not publicly disclosed — confirm with your account manager.
Potential
Medium
RevShare
~25%
By negotiation
Monthly
Yes
Yes
Potential
Medium
RevShare
~25%
By negotiation
Monthly
S2S Yes / API Yes
Compliance-first Tier-1: L&L Europe in-house, UKGC/MGA/Spelinspektionen-licensed, spotless 12+ yr payment record, award-winning. 25-40% RevShare by FTDs, No Negative Carryover (bar high-roller isolation over €5k/mo). Low geo (UK/IE/SE), no crypto — grade A+.
Alex Affiliates
House Grade
Aggregator holds no licence and NCO/terms are set per destination brand — audit each brand's licence, GEO rules and NCO clause before sending volume.
Potential
Medium
RevShare
~50%
Up to $350
Monthly
Yes
Yes
Potential
Medium
RevShare
~50%
Up to $350
Monthly
S2S Yes / API Yes
Aggregator for 55+ casino, sports, bingo & poker brands (Casumo, 888, King Billy): lifetime cookie, up-to-50% revshare, $350 CPA, no network NCO or bundling. But terms are per-brand and set via your AM — negotiate and verify each campaign.
Betfair Affiliates
House Grade
Betfair closed its UK & Ireland affiliate program on 1 July 2025, so those home markets are off-limits — the program now targets Brazil, Italy, Spain and Ontario. It is a strict, corporate partner: affiliates report account closures, a 'one-strike' compliance stance and shaving accusations, and the operator keeps sole discretion over commissions. Note product bundling within the Betfair brand (an exchange winner can offset your casino profits that month), daily-only (24h-delayed) stats, and bank-wire/e-wallet payouts with no crypto. The No-Negative-Carryover reset is the standout affiliate-friendly term.
Potential
Medium
RevShare
~25%
£25-£60 by negotiation (deposit + wager trigger)
Monthly (self-billing, within 30 days; £50 min)
Yes
Yes
Potential
Medium
RevShare
~25%
£25-£60 by negotiation (deposit + wager trigger)
Monthly (self-billing, within 30 days; £50 min)
S2S Yes / API Yes
Tier-1 (UK/EU/Ontario) betting-exchange giant under Flutter, real S2S+API, No-Negative-Carryover reset — grade A. Caveats: closed UK/IE July 2025, strict one-strike compliance, within-brand bundling, daily-only stats, no crypto.
Bets Partners
House Grade
Effective revenue share drops well below the headline rate due to high NGR admin deductions, and session-based cookie attribution can degrade tracking - configure S2S postbacks. Anjouan Tier 2 license blocks US/UK/FR/AU and other Tier 1 markets at the IP level.
Potential
Medium
RevShare
~25%
Up to $1,000 per qualified player (hybrids up to 50%), via account manager on request
Monthly (paid by the 20th; €100 min for wallets/crypto, €1,000 for bank wire)
On req.
On req.
Potential
Medium
RevShare
~25%
Up to $1,000 per qualified player (hybrids up to 50%), via account manager on request
Monthly (paid by the 20th; €100 min for wallets/crypto, €1,000 for bank wire)
S2S On req. / API On req.
A financially secure, award-winning crypto-casino program backed by the decade-old Alpha Affiliates group, with strong partner protections offset by a modest effective yield and session-only tracking.
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